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Remember your 1st time?
24th Street Theatre hired me to handle their Outreach/Marketing for the 15th Anniversary Season, now in full swing. There are many reasons why this work excites me, not the least of which is the fact...
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Blogging for Personal & Professional [Outreach Nerd]
Every month Rachel Stoll joins me on Outreach Nerd to detail some aspect of social media marketing. Tuesday 11/20 – 9am PT Blogging for both personal & professional use. WATCH our segment on...
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Drop into a Free Social Marketing Workshop
Most self-producers do it to get their work out there – so how can you reach audiences beyond your friends and family? Mon Feb 11 (7-7:30pmPT) Social Marketing Broadcast* FREE! See if these workshops...
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Marketing Homer Simpson
Boy, that could be a great sequel to Being John Malkovich. Last week I had a great time coaching some individuals on Self-Promoting Without Annoying Your Friends. We discussed a writing career,...
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5 Inspirational Stories for Self-Producers
Here are the Top 5 Inspirational Stories for Self-Producers, inspired by conversation at last week’s workshop: 1. Audience Development Blog: Loving Your Donors – Although specifically about Donors,...
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Workshop: Promote your Play w/ Video
Should plays make a trailer or teaser like the movies? How does a live experience translate to a short video? How can videos translate to butts in seats? Promote your Play with Video Saturday, April...
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Fringe Thoughts 1: Referral Ripples
For four years, the Hollywood Fringe Festival has served as a microcosm of the local arts to come, and sets my brain a-whirling. Since the community is the inspiration for these random and often...
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Hollywood Fringe Festival Announces Dates for 2014
The Hollywood Fringe is a great chance to try out or showcase some new work. I usually lead self-producing and marketing workshops leading up to the festival that include best practices to really take...
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Popular Stories Written Like Postcards for Plays (Spoiler Alert: they’re...
I started to rewrite popular movie/TV log-lines as if they’re on the back of a theater postcard (or described on a website) to hear how boring they sound. It was meant to be a joke on Facebook, but got...
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Webinar: Twitter & Instagram Tutorial
Twitter & Instagram Tutorial APRIL 17 (10-11:30am PST) with Cindy Marie Jenkins Is “Hey! My first tweet!” also your only tweet? Not sure how to use Instagram to connect with audiences? Have...
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Webinar: Harvesting Leads using social media
Harvesting Leads using social media APRIL 24 (11:30-1pm PST) with Cindy Marie Jenkins So you have cool content, but don’t see butts in seats as a result? We’ll cover: —Generating leads for your...
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Webinar: Pitching Press w/ Diana Wyenn
Pitching Press MAY 1 (10-11:30am PST) w/ Diana Wyenn Grab the attention of writers and reviewers for your show! You’ll learn: — How to draft an irresistible, comprehensive press release! —How to...
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Crowdfunding Prep w/ Madeline Rosenstein
MAY 8 (10-11:30am) with Madeline Rosenstein Crowdfunding can seem like an easy process, but it takes a lot of preparation beyond making a page. — How to decide between Indiegogo and Kickstarter. —...
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Marketing Fails & Immersive Ethics
A few weeks ago, I received an ominous text in the middle of the night: Needless to say, I was freaked out. Read the full story on No Proscenium to hear how an immersive marketing scheme backfired big...
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Two Articles I Wrote on Art as a Parent
I guess being a parent really does affect how I view art. Yesterday two articles I wrote dropped on different publications, Better Lemons and Dwarf+Giant, a blog of The Last Bookstore LA. I didn’t...
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Event: Master Your Marketing w/ Christina Farley
I discovered the Writer’s Atelier through NanOrlando, when they hosted a series of NaNoWriMo prep sessions. (I didn’t use NaNo for its strict purpose of writing this year, but as a motivator to...
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